As the Volume Rises, Are Right People Listening?
Today, the violence volume in Libya, Tripoli and other Middle Eastern countries was turned up as protestors pressed for similar outcomes of ousting old leadership for new, as witnessed in Egypt. Colonel Qaddafi’s vow to “fight to the last drop of blood” indicates opposing messages may fall on deaf ears no matter how loud the volume, with far different results than Egypt, more lives lost. According to today’s New York Times article, Human Rights Watch confirmed at least 62 deaths in the violence in Tripoli so far, in addition to more than 200 people killed in clashes elsewhere. In communications, we know each situation requires strategies that are not always “cookie cutter” or applicable in all events. When your message is not resonating with your target audience, isn’t it time for new strategies, tactics?
Highlighted Clip for Tuesday, February 22, 2011:
Libya appeared to slip further into chaos on Tuesday, as Col. Muammar el-Qaddafi vowed to “fight until the last drop of my blood” and clashes intensified between rebels and his loyalists in the capital, Tripoli.
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