Friday, September 30, 2011

Video Series: Teachable PR Tips from Howard University's CapComm Lecture Series

Video Series: Teachable PR Tips from
Howard University's CapComm Lecture Series

McKinney & Associates is proud to be teaming up with Howard University's CapComm series in providing weekly guest lectures for their communications/public relations students. During these classes, which take on a variety of public relations aspects, our team provides the students with valuable #PRTips, which we have recorded and can now share with you. We will be unveiling a different lecture each Friday, so we hope you enjoy the lesson and share the knowledge even further!

The following three videos are from the 1st CapComm class conducted by McKPR President, Gwen McKinney. During her introductory lecture, Gwen provides tips on the most important aspects of client relations, and how to conduct and the value of a SWOT analysis.




Be sure to stay tuned for more posts from our next lecture next Friday!

Thursday, September 29, 2011

Diversity: Affirmative Action Myths

Affirmative Action Myths
 
 
As we pointed out yesterday, students at Berkeley have drawn a lot of fire this week for their purposefully racist bake sale, meant to draw attention to a state Senate bill (SB 185) awaiting Gov. Jerry Brown’s signature. The bill “would allow California public universities to take race into consideration during the admissions process.” (Berkeley Patch)  

While the Berkeley College Republicans, the group that sponsored the “Increase Diversity Bake Sale,” may view its activity as “no more racist than giving an individual an advantage in college admissions based solely on their race or gender,” opponents of the BCR and its views have been quick to point to common misconceptions surrounding Affirmative Action and similar policies, including:
Effectiveness – “Several studies have documented important gains in racial and gender equality as a direct result of affirmative action”
Relevance – “Despite the progress that has been made, the playing field is far from level…without affirmative action the percentage of Black students at many selective schools would drop to only 2% of the student body”
Reverse Discrimination – “Even if every unemployed Black worker in the United States were to displace a White worker, only 1% of Whites would be affected.”
Those figures may be more than a decade old, but even as recently as last year, this video from MSNBC proved that the conversation surrounding Affirmative Action hasn’t really changed:

[video caption: Is Affirmative Action Still Needed? MSNBC April 2010]
  
So what do you think – Are policies like Affirmative Action and SB 185 still relevant? Are they inherently discriminatory? Are those two views mutually exclusive?

Wednesday, September 28, 2011

Did Berkeley College Republicans Go Too Far?

Did Berkeley College Republicans Go Too Far?

The adage goes, any press is good press, and the Berkeley College Republicans (BCR) have definitely received their share this week:

The Huffington Post (had multiple articles)
The Daily Californian (had multiple articles)
CNN (had multiple articles)

The BCR wanted to bring attention and awareness to CA SB185. Did they succeed in bringing attention to the bill or did they jump the shark? Are people discussing the bill? Are people weighing the pros and cons of affirmative action?

They wanted our attention...now what?

Wangari Maathai, She Grew Where She Was Planted

Wangari Maathai, She Grew Where She Was Planted





Prof. Wangari Maathai received her PhD when a lot of Americans were still wondering if a college degree was necessary;

Prof. Wangari Maathai chaired her university department when many American women were still wondering about their "Mystique;"

Prof. Wangari Maathai led the National Council of Women of Kenya when some Americans were electing the first female Democrat to the US Senate in own right (not appointed or filling a seat of a deceased husband); and

Prof. Wangari Maathai started an environmental movement when most Americans thought tree-hugging was just about smoking marijuana, growing long hair and wearing moccasins.

Yes, Prof. Maathai had a heart for social justice...for the planet, her country and her people. She believed planting trees, bringing life back to the barren places of Kenya, would bring opportunities for all to have self sufficient and self determined lives.

What she accomplished was nothing short of miraculous. Consider the facts, she was a woman, from a Third World country, working in a Third World country and she convinced people to plant trees to better their lives and communities. In fact, they planted a bunch of trees...over 45 million trees in Kenya.

 
The world needs more Wangari Maathai, people with hearts and minds for social justice. This is not to say that everyone has to start an international NGO, move an entire country into action or win a Nobel Peace Prize. All we have to do is follow Prof. Maathai's example and grow where we are planted.

Tuesday, September 27, 2011

PR Tips: Showing Reciprocity in Social Media

Showing Reciprocity in Social Media


You know the generic phrases: “Follow us on Twitter.”  “Like us on Facebook.” And as we’re nearing the holiday season, you’ll certainly see more “donate” links.  All of these ‘invitations’ call upon the reader to act on the organization’s behalf, whether for internal or altruistic purposes. But isn’t an invitation supposed to benefit the invitee somehow? How does the generic request show reciprocity, or a mutual, cooperative exchange of favors?

Most of us would send a call to voicemail or ignore emails from persons always asking favors but seldom offering anything in return. All relationships require some form of mutual reciprocity, to show value for each other. Though social media platforms join communities and allow for quicker response to information, it should occur with thought and consideration.  Tell your reader why they should follow you, like you, and how you can enhance their lives/partnership. Tell your reader what’s in it for them. Here are additional social media interaction tips we invite you to read for better engagement with your communities.

Friday, September 23, 2011

Video Of The Week: Judge Mathis Weighs in on the execution of Troy Davis


Video Of The Week: Judge Mathis Weighs
in on the execution of Troy Davis
“Davis execution shows us just how flawed our government system has become. Troy Davis was failed at every step of the judicial process. America must revamp its legal system beginning with the way we investigate and arrest suspects and continue with the way we prosecute them and the way we handle appeals. One innocent man is one too many.”

Thursday, September 22, 2011

The Execution of Troy Davis: A Turning Point for US Justice?

The Execution of Troy Davis:
A Turning Point for US Justice?


We simply cannot say we live in a country that offers equal justice to all Americans when racial disparities plague the system by which our society imposes the ultimate punishment." Senator Russ Feingold on Civil Rights as a Priority for the 108th Congress, Senate, January 2003

Whether or not you believe an innocent man has been unjustly, legally murdered, one thing is undeniable in the aftermath of Troy Davis’ state execution: our country is at a potentially pivotal point in its adoption of capital punishment.

In the months, weeks, days and hours leading to Troy’s death, demonstrators both in the U.S. and abroad rallied not just to advocate for Davis, but to protest the U.S.’s death penalty.

Underlying the protest is a significant concern surrounding racial disparities in capital punishment enforcement.

According to Amnesty International, despite the fact that African Americans make up about half of homicide victims nationally, since the death penalty was reinstated in 1976, just 15 percent of death row defendants have been executed for killing a Black victim, and “the overwhelming majority [77 percent] of death row defendants have been executed for killing White victims.”

When it comes to interracial murders, the disparities are even more appalling:

-          17 cases of a White defendant killing a Black victim have resulted in a death sentence
-          254 cases of a Black defendant killing a White victim have resulted in a death sentence


Troy Davis’ supporters argue his innocence for reasons penetrating far more broadly and deeply than race. Nevertheless, his execution has brought to the forefront one of the most controversial and inexcusable atrocities in this country’s embattled and racially charged history. It has also created one of the most advocacy-ripe atmospheres our country has seen, and for better or for worse that cannot be ignored.

Wednesday, September 21, 2011

Capital Punishment = Revenge, Not Justice

Capital Punishment = Revenge, Not Justice



We punish as a way to teach or train…children, spouses and animals


We punish to get inflict pain or injury…opposing teams, political parties, countries


We punish to assert revenge…gangs, inmates

Which is the motive for executing Troy Davis?


Is it a good enough motive to take a man's life?

Tuesday, September 20, 2011

Trade Tips: School’s in Session

Trade Tips: School’s in Session


Autumn is near and college students have returned to the classroom, possibly reconsidering their career pursuits. An unsettled economy might incite the art student to change gears toward a more lucrative career. Money is good but if one piece of advice can be given on selecting a career, it is: “follow your heart.”

For students considering the ever-changing field of public relations, some elements about the industry will never change. The press release, pitch call, media training and understanding key messages will stay—regardless if something more adept replaces social media or the television. Seasoned media professionals know the atmosphere will change but their feet remain firmly entrenched in the fundamentals of communication. In the zeal and zest for promoting a story or service, new PR professionals should remember these “cover yourself” details:

1-    Always fact check, and check again. Putting forth misinformation is a sure way to ruin your credibility.
2-    Never think a lie is ok. Always operate in ethics, truth. State the facts.
3-    Ask questions to gain clarity.
4-    Operate with your client’s agenda in mind, not yours.
5-    Keep pitching, don’t quit. If an editor doesn’t accept your story idea, it’s likely not your fault.  It happens to all of us, more than once. Fix the pitch or move on to the next.
6-    Find a seasoned mentor who has dodged or stepped on the typical landmines of our industry. Their expertise and gut instincts may help to prevent your misstep.


What other tips would you recommend to newbies?

Criminal Justice: Creating A Carnival to Kill

Creating A Carnival to Kill

The Georgia Board of Pardons and Parole denied clemency for death-row inmate Troy Davis, who was convicted of the 1989 killing of Savannah, Georgia, police officer Mark MacPhail. Davis is now scheduled to be executed by lethal injection at 7 p.m. Wednesday at a state prison in Jackson, Georgia.


"Monday September 19, 2011, the State Board of Pardons and Paroles met to consider a clemency request from attorneys representing condemned inmate Troy Anthony Davis. After considering the request, the Board has voted to deny clemency," the board said in a statement Tuesday morning via CNN.


Amnesty International reacted angrily to the clemency denial on Tuesday.

"It is unconscionable that the Georgia Board of Pardons and Paroles has denied relief to Troy Davis. Allowing a man to be sent to death under an enormous cloud of doubt about his guilt is an outrageous affront to justice... Should Troy Davis be executed, Georgia may well have executed an innocent man and in so doing discredited the justice system," the statement said.
Something is seriously wrong with our society when we can sentence someone to death under such conflicted and unclear circumstances. However, it appears many in our society applaud and cheeringly support man playing God, in deciding to pursue the ultimate justice upon our fellow man. Just take a look at this video in which Republican Presidential candidate, Rick Perry of Texas is questioned about the 234 death row conviction, more than any other governor in modern times. You can hear the applause from the crowd when this number is exclaimed, and Rick Perry shows no remorse or hesitation in his decisions. This cheering for the death of another human being is so disturbing, that it is tantamount to creating a carnival to kill atmosphere, similar to that we saw with the lynchings of African Americans in our early history.


If you're interested in attending a protest against Troy Brown's execution, there are several popping up around the country and being organized by such groups as the NAACP and Amnesty International. The following are details about a similar rally here in Washington, DC. I urge you to voice your opinion on this matter, however you can. A life hangs in the balance.

TROY DAVIS DENIED CLEMENCY

EMERGENCY RALLY IN DC TONIGHT 9/20
6 PM
TIVOLI SQUARE - 14th ST and PARK RD, NW

TAKE ACTION NOW:
Send your messages urging reversal to the Georgia Board of Pardons and Parole:
Call 404-656-5651, e-mail
webmaster@pap.state.ga.us and fax 404-651-8502.

You can also call District Attorney Larry Chisolm at 912-652-7308 and ask that he withdraw the death warrant.

Monday, September 19, 2011

Criminal Justice: The Eyes of the World are on Georgia

The Eyes of the World are on Georgia

Today the Georgia Board of Parole and Clemency met to consider the fate of Troy Davis who is scheduled to be executed Wednesday September 21.  Appeals for Davis’ life have come from the expected and unexpected sources, Bianca Jagger and Reagan appointed FBI chief William Sessions  have joined the chorus of famous and little known voices calling for a halt to the execution. Click here for article.
#TooMuchDoubt has become a popular twitter topic, demonstrations were held in dozens of cities over the weekend and several thousand people marched in Georgia. Civil rights icon John Lewis appealed directly to the Georgia Board of Parole. Former president Jimmy Carter and South African Archbishop Desmond Tutu are among the 638,000 people who have signed appeals asking the Board to grant clemency. Click here to read more.
The digital campaign to save Davis has become immense with supporters posting his photo as their Facebook profile, uploading videos by his mother and sister to their pages and, asking their friends to sign online petitions.  As I write this, the board has not yet rendered a decision, and CNN points out that the Board has never reversed itself in its 33 year history.

But I remain cautiously optimistic, that although the moral arc of the universe is long in this case it will bend towards justice.

Video of the Week: A life in the Balance - Examining the Troy Davis Case

Video of the Week: A life in the Balance -
Examining the Troy Davis Case

Troy Davis, convicted of murdering an off-duty Savannah, GA police officer more than two decades ago, is set to be executed by the State of Georgia in two days. Davis has gained growing international support for his claim that he is innocent. Celebrities, Nobel laureates and national leaders have joined the NAACP, Amnesty International and the grass-roots group Change.org to urge Georgia authorities to grant clemency to Troy Davis, who is scheduled to die by lethal injection Wednesday. They are flooding Twitter with several tweets a minute, signing online petitions and, starting today, planning to rally around the country.

Whether you think Troy Davis is innocent or not, it's clear to see from the following web videos from Amnesty International that the case against him is extremely flawed and considering the fact that 10 witnesses in the case have signed affidavits recanting their testimony and indicating that police coerced them into implicating Davis, and that nine people have signed affidavits implicating another man, we should not be convicting someone to death when their is so little evidence and so much unclear.


We encourage you to learn more about this story by watching the video series below. If you'd like to join the campaign to save Troy Davis's life, you can visit:
http://troyanthonydavis.org/
http://www.amnestyusa.org/our-work/cases/usa-troy-davis
http://action.naacp.org/campaign/davis



Part 1: The Investigation



Part 2: A Case Unravelled


Part 3: Proving Innocence



Part 4: Clemency - The Final Fail Safe



Extra: More on the Troy Davis Case

Weekly Poll: Medicare Wins with Affordable Care Act

Medicare Wins with Affordable Care Act



Despite well-documented examples of Medicare abuse and the latest suggested bi-partisan remedy (Is Curbing Medicare Waste, Fraud in the Cards?), Medicare is critical to the 40 million Americans 64 and over, as well as to others with disabilities, who must rely on it for quaility health care. And critical to Medicare is the Affordable Care Act.
 
Not only does the Affordable Care Act protect beneficiaries from significant increases in costs or cuts, provisions in the Act have resulted in significant declines in premium fees for the second year in a row.  And in 2012, premiums are projected to be 11.5 percent below 2010 premiums. 

Also by 2012, all beneficiaries will have access to Medicare-covered preventive services without paying a co-pay or deductible, including an annual wellness visit with their doctors.  The Act has not only strengthened consumer protections, it provides the Centers for Medicare & Medicaid Services (CMS) with the authority to offer better Medicare plan choices.
 

According to CMS Administrator Dr. Donald Berwick, because of new provisions in the Affordable Care Act, “Medicare Advantage and prescription drug benefits are stronger than ever, and beneficiaries will continue to have access to a range of affordable products.” 2012 Medicare Advantage premiums fall and projected enrollment rises


The Affordable Care Act is a win for millions of Americans.  Why are opponents trying to turn back the clock without countering with meaningful and timely measures for improving health care services and delivery?  I say, let’s get politics out of health care reform.  


What say you?

Thursday, September 15, 2011

Diversity: Obama’s Judicial Diversity

[photo caption: In 2009 Justice Sonia Sotomayor became the first Latina to serve on the Supreme Court bench]

Obama’s Judicial Diversity


Earlier this week the Associated Press reported that since taking office in 2008, about 70 percent of Obama’s judicial nominees have been “non-traditional,” making him the first president to “not pick a majority of white males for the judiciary.” (Politico)

Obama’s achievements include becoming the first President to place three females on the Supreme Court bench, including the first Latina judge, and appointing the first openly gay male to a federal judgeship. What’s more, 21 percent of his nominees have been African American, and one of the 55 nominees currently awaiting approval, Arvo Mikkanen, could become the nation’s only sitting federal judge who is Native American.

Why is this important? In 2009 Black non-Hispanic males were incarcerated at a rate six-times higher than White non-Hispanic males and one in every 300 Black women was incarcerated, compared to one in every 1,099 White women (US Bureau of Justice Statistics). That same year, Blacks made up just 28.3 percent of the arrested population; Whites made up 69.1 percent of the arrested population (FBI Criminal Justice Information Services).   

So while it’s important to applaud President Obama’s achievements of improving diversity among the judiciary, our country’s historical and ongoing conviction disparities should serve as a vivid reminder that these changes have been a long time coming.

Wednesday, September 14, 2011

Intern Diaries: Top 5 PR Blogs


In my previous post Top 5 Book Resources List, I composed a list of what I thought were some of the top resource piece that could help me advance in my career. Now, I am bringing to you my top blog picks (For the record, there are many PR blogs that I like but these are my favorites).  
2.      PR-Squared
3.      The Future Buzz
4.      Davefleet
5.      Measurementmatters
If none of these blogs don’t tickle your fancy, take a look at PR Web Essential Blog List to see which blog may interest you.

To The Left (Social Justice): Two Plus Two Equals Seven... Huh?

Two Plus Two Equals Seven... Huh?

On Tuesday September 13, 2011 at 5:08pm, WTOP posted this story from Amy Hunter, Renters face high rates in D.C. region.

Rental rates in the D.C. region are the highest they've been in years, experts say. In fact, Bloomberg Businessweek recently ranked the District and parts of Northern Virginia as having the ninth-biggest rent hike in the country over the past year. Nearby Bethesda, Md. ranked 25th.

"It's a trend that's resulted from the recession," says Stephen Fuller, director of the Center for Regional Analysis at George Mason University. "The rental market has been so hot in Washington because we did generate jobs during the downturn and we attracted young people who came as renters. Many of them don't qualify for purchase of houses, or they want to live in an urban area closer to downtown."

According to Bloomberg, rent prices in the No. 9 area have seen a 7.4 percent annual increase, with a 4.6 percent vacancy rate. Added to that, unemployment rates have remained low, hovering around 6 percent.

While the recession ravaged other locales nationwide, Washington actually saw stability and some job growth. Because of that, folks who'd lost their homes or jobs in other areas came to D.C., filling up the city's apartments and ultimately, tightening the market enough to enable landlords to hike the rents, Fuller says.


A couple of hours later at 7:47pm, WTOP posted this story from AP’s Hope Yen,

The ranks of the nation's poor have swelled to a record 46.2 million _ nearly 1 in 6 Americans _ as the prolonged pain of the recession leaves millions still struggling and out of work. And the number without health insurance has reached 49.9 million, the most in over two decades.

The figures are in a Census Bureau report, released Tuesday, that offers a somber snapshot of the economic well-being of U.S. households for last year when joblessness hovered above 9 percent for a second year. The rate is still 9.1 percent at the start of an election year that's sure to focus on the economy and President Barack Obama's stewardship of it.

The overall poverty rate climbed to 15.1 percent, from 14.3 percent the previous year, and the rate from 2007-2010 rose faster than for any similar period since the early 1980s when a crippling energy crisis amid government cutbacks contributed to inflation, spiraling interest rates and unemployment. For last year, the official poverty level was an annual income of $22,314 for a family of four.

Measured by total numbers, the 46 million now living in poverty are the most on record dating back to when the census began to track in 1959. The 15.1 percent tied the level of 1993 and was the highest since 1983.

Broken down by state, Mississippi had the highest share of poor people, at 22.7 percent, according to calculations by the Census Bureau. It was followed by Louisiana, the District of Columbia, Georgia, New Mexico and Arizona. On the other end of the scale, New Hampshire had the lowest share, at 6.6 percent.

Something isn’t adding up...2 + 2 = 4...doesn’t it?

In a matter of two hours, 39 minutes, WTOP posted stories that paint very different, if not opposite pictures of the nation’s capital. The first story speaks to DC’s prosperity, “stability and some job growth” and the second story speaks to the city as being among the states with the highest “share of poor people.” Huh? How does this happen?

When did 2 + 2 start equaling 7?

How does DC have growth in a recession AND have such high numbers of poor people?
Was there only “stability and job growth” for certain populations?
If DC’s unemployment have remained low, then are the poor people the working poor?

There is something terribly unjust, horribly unfair and blatantly unequal about this situation.

Posted by Shannon Mouton