Promote What You Believe In
A recent study with Georgetown University’s Center for Social Impact Communication found that eight in 10 women believe that supporting causes gives them a sense of purpose and meaning in life. Men were more likely to view such “causal” supports as fads. Women are also more likely to volunteer their time, donate products and amplify their messages on social network spaces to foster participation from others. Whether by using social media, word of mouth, networking meetings or a night out with the girls, we know that causes and projects move forward when we believe in what we’re doing. McKinney & Associates has continued this practice for more than 20 years by strategically lifting up important social justice issues in the media. Whether health care disparities and health access inequities, labor injustices or civil rights for all, changing the conversation on these and other issues wouldn’t matter if we didn’t believe in their worth.
It is said that when people know you care, then they care.
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