“Companies propose curbing junk food ads for kids?”

“Companies propose curbing junk food ads for kids?”

The nation’s largest food companies say they will cut back on advertising unhealthy foods to children. The move by General Mills, Kellogg and other industry giants comes as the federal government released stricter standards for marketing junk food to children.

An online search did not produce a copy of the coalition’s new marketing standards. That’s not good. Without access to the standards, there’s no way to measure change and hold the food marketers accountable.

Childhood obesity in America has more than tripled in the past 30 years. Junk food consumption is linked to the alarming increase. Let’s do more than hope that the companies are on the up and up. Let’s demand to see their new marketing standards.