Trade Tips: Success is in the Details
by Nicole Hayes
“Great things are done by a series of small things brought together.”
This quote by artist Vincent van Gogh speaks to what generates success in every industry, including public relations: all things work together, big and small. Whether launching a social media campaign or a multi-media campaign with traditional and social media elements, details matter. From constructing a press release for distribution and a knowledge of current news topics, to researching a publication’s editorial calendar and publishing deadlines, to media training key spokespersons on communicating the right messages, no detail is slight. As with the human body, each tiny cell systematically supports another for a collective greater function. So it is with successful media relations: Everything is linked, every detail plays a role. The desired actions you seek from your audience partially relies on a flawless execution of details.
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