Get to the Point
If you're reading this as a media relations professional, chances are you're a fairly decent oral communicator and writer. Bravo! Yet, you can still improve and learn the latest trends in effectively communicating messages. The February 2011 newsletter of Tactics, published monthly by the Public Relations Society of America (PRSA), offers suggestions for more compelling, honest writing (ex: avoid using clichés; write as you would to a friend ). PRSA also encourages using short sentences, vigorous language delivering "focus, intention and passion." Are we taking too long to "get to the point" in our communications? Yes, by most accounts. According to Ann Wylie with PRSA, the "average online news release should be 250 words, headline length of 65-70 characters, and have a fifth grade readability." You also have roughly eight seconds to grab your audience's attention or your message is lost altogether.
So, we encourage you to drop the useless words and "get to the point" so you are closer to getting what you want.
To view PRSA's additional recommendations, visit www.prsa.org .
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