Common Pitfalls of PR Campaigns: Tip #5

Common Pitfalls of PR Campaigns

After all the hard work of designing a PR campaign and the communications strategy to support it, don’t blow it by making avoidable mistakes!

Tip Number Five:  Is Your Campaign Customer Focused?

Can your campaign make a difference?  Can it improve service delivery?  Increase market share? Help to right a wrong?  Eliminate disparities?
Make sure that you solve your customer(s) problem(s) with your PR campaign.  Be authentic, audiences are smart and can see right through disingenuous solutions.  Avoid the “heartstrings” but, at the same time, your PR campaign should demonstrate that you care.

Can’t wait for Tip Number Six? Click McKPR’s Comm in the Storm tomorrow!