Common Pitfalls of PR Campaigns: Tips 3 & 4

Common Pitfalls of PR Campaigns

After all the hard work of designing a PR campaign and the communications strategy to support it, don’t blow it by making avoidable mistakes!

Tip Number Three:  Are You Ready to Launch?      

Have you reviewed your plan?  Are you prepared with contingencies?  Are all members of the team prepped?  Have you checked off all pre-launch tasks?Of course, you know to start with a plan, and it’s a good one if all members of the team are on board and on point.  And definitely make sure all spokespersons are prepared for both traditional and social media inquiries.                                                                     

Tip Number Four:  Will Anyone Care?            

Put on your journalist hat and think like the media.  Make sure the outlets and targets for your campaign are the right ones. Read, listen and/or watch the media outlets you are pitching for your PR campaign.  A little intel goes a long way!

Check back tomorrow for Tip Number 5!