Common Pitfalls of PR Campaigns: Tip #6: Is Your Campaign Sustainable?

Common Pitfalls of PR Campaigns

After all the hard work of designing a PR campaign and the communications strategy to support it, don’t blow it by making avoidable mistakes!

Tip Number Six:  Is Your Campaign Sustainable?

Here today . . . gone tomorrow?  Will your campaign and its impact fizzle after only a few weeks or months? To sustain your momentum after the campaign’s initial buzz, make sure your message(s) target multiple audiences.  And definitely, create content with applicability beyond the day it is written.

Number Seven? This tip sums up the common PR campaign pitfalls and how to avoid them.