Common Pitfalls of PR Campaigns
After all the hard work of designing a PR campaign and the communications strategy to support it, don’t blow it by making avoidable mistakes!
Tip Number Seven: Last, But Not Least . . . Assure that your PR campaign is successful. Avoid the common pitfalls and check out these tips. . .
· Design a multi-layered, multi-channeled campaign
· Produce campaign messages that compliment your image and brand
· Plan ahead—prep your team, identify contingencies, check-off all pre-launch tasks before going live
· Make sure your campaign is relevant and newsworthy; pitch before launch
· Provide customer-specific solutions in your campaign
· Keep campaign going—offer strategies that both build on one another and can be phased in over time
· Do your homework—make sure you and client are on same page; listen, research and satisfy!
We hope you enjoyed this week's series on PR Campaigns, be sure to check back for more valuable Tips of the Trade!
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