Common Pitfalls of PR Campaigns

 

Common Pitfalls of PR Campaigns

After all the hard work of designing a PR campaign and the communications strategy to support it, don’t blow it by making avoidable mistakes!

Tip Number One:  Make sure your campaign is integrated. 

More than a news release, a PR campaign is both multi-channeled and multi-layered. Use both online and offline strategies including developing a media kit, writing a blog post, producing a video and/or podcast, and organizing an event for key stakeholders.  And make sure all components of the campaign are integrated with each activity building on another . . . . An integrated strategy assures success.

Tip Number Two:  Campaign and brand (image) must be complimentary. 

Remember, “if it doesn’t fit,” then don’t’ commit. There is nothing worse than not understanding how a PR campaign fits into your overall marketing strategy. Will your target audience identify your company with the new campaign? What is your company’s identity and how will this campaign reinforce an image that has been branded for your audience(s) and stakeholders? Will this campaign heighten your company’s visibility?

Tips three and four coming soon!